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"Finally—a book that demonstrates the connection between principled relationships and profitable growth! By clarifying the distinction between good profits and bad, Fred Reichheld’s The Ultimate Question will change the way we measure success."
"Fred Reichheld is the Godfather of customer loyalty. His new book continues to push the edge with innovative, practical ideas. I recommend THE ULTIMATE QUESTION to friends, colleagues, and all business leaders with enthusiasm."
"The 'ultimate question' yields a powerful metric to promote golden-rule behavior and generate profits a company can be proud of. Hats off to Reichheld for a compelling argument, lucid prose, and actionable concepts that every manager can immediately put to use!"
"The Economist calls Fred Reichheld the high priest of loyalty and The New York Times credits him with putting loyalty economics on the map." Read more of the interview with Customer Loyalty Guru Fred Reichheld by Gartner Fellow Richard Hunter.
"Fred Reichheld is at the forefront of helping organizations understand the importance of customer loyalty in driving performance. All companies should ask their customers what Fred calls 'the ultimate question.'"
"Nice! Brilliant! Wow!" Read more of what Tom Peters writes in his blog entry, Just One Question.
"Can it be 'bah, humbug' time again already?" Read more of what Simon Caulkin writes on Fred's new book in Customers Are Not Just for Christmas.
