Google ‘The Ultimate Question’ and Fred Reichheld’s new book currently comes in at #3. The first two slots are excerpts from the unconventional travel guide, The Hitch-hikers Guide to the Galaxy, which explains the little-known truth that the Earth is in fact a giant organic super-computer tasked with finding the Ultimate Question (to which the answer is of course, 42).
Fortunately, we now have Fred, which means we now know that the Ultimate Question is ‘Would you recommend us?’ But does this Ultimate Question (UQ) make understanding the Ultimate Answer of 42, or any other number that pops out of a Net Promoter survey for that matter, any easier?
That’s the problem with raw numbers, and some say NPS results; they’re of limited diagnostic value. Sort of like your doctor telling you your cholesterol level - but not telling you what do about it.
Fortunately, we now have Fred, which means we now know that the Ultimate Question is ‘Would you recommend us?’ But does this Ultimate Question (UQ) make understanding the Ultimate Answer of 42, or any other number that pops out of a Net Promoter survey for that matter, any easier?
That’s the problem with raw numbers, and some say NPS results; they’re of limited diagnostic value. Sort of like your doctor telling you your cholesterol level - but not telling you what do about it.
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