Gaining Exec Team Buy-In for an Investment in Customer Loyalty - Tom Kehler

Pitney Bowes MapInfo is one year into an NPS program. True to the title, Reid Hislop, VP Corporate Marketing, gave a clear picture of how the team built and sold a business case for the investment value of an NPS program. At the start, Reid had some top management support but he needed to turn that support into a business case that would pass CFO and board muster.