Conference Bloggers

  • Suhail Khan, Director, Worldwide Customer Loyalty Programs, IBM Enterprise Content Management
  • Dr. Paul Marsden, Director, ClickAdvisor.com, formerly with Enterprise LSE
  • Scott Smith, Director of Product Management, Satmetrix

Dr. Paul Marsden's Blogs

Trademark Info

  • Net Promoter is a registered trademark of Satmetrix, Bain, and Fred Reichheld.

Jeanne Bliss's Blog

Philips International

Scott Smith: Driving Net Promoter into Your Organization

Sinéad Kwant of Philips International quotes Dr. Morris Massey: “The gate for any change is always unlocked from the inside.” This was a very engaging presentation if you count the number of hands going up asking questions at its end. If I was to summarize, the key ingredient that drove the success of the Net Promoter program at Philips is to gain the hearts and minds of employees. Employees engaged in the customer experience will deliver happy customers stated Sinéad.

Continue reading "Scott Smith: Driving Net Promoter into Your Organization" »