Scott Smith: "Driving NP into Your Organization" - Fred Reichheld

The room is still full for the last session for today. To end the day, we are hearing from Fred Reichheld, with his talk on Loyalty and Net Promoter. Fred makes the point - relationships worthy of loyalty should be a top priority – but that in most business it is still a joke. This is why Fred has stated that he is no longer the high priest of loyalty but is now the godfather of growth.

Loyalty leaders are growing at 2.6x their competitor averages.