Net Promoter London Conference Blog 2007

Suhail Khan: From Hearsay to Hard Data - Aggreko

As we enter the home stretch of Day One of the EMEA Net Promoter Conference, I cannot but be impressed with the amount of best practices that have already been shared by some very distinguished speakers. And this trend continues well into the afternoon as I have the pleasure of covering two speakers for you who will be laying out some key concepts that are the foundations for running a fine tuned Net Promoter program.

The speaker I am covering first is Simon Lyons, Global Head of Marketing and Communications for Aggreko, a generators rental business targeting companies, individuals and countries as well as providing mission critical power supply to disaster hit areas and regions impacted by war. They are a global company with a 1.5 billion market cap.

The Things We Learned in London (1 of 2)

Part 1: Leaping into the Net Promoter Domain

I am writing this blog on the plane ride home from the Net Promoter Conference in London. As I ponder the success stories I heard at the conference – stories from GE Real Estate, Aggreko, Philips, Groupe Neuf Cegetel, and other prominent firms – it occurs to me how critical Net Promoter has become for these businesses. Many attendees who were “on the fence” at the outset of the conference have jumped over to join the Net Promoter community. Success is contagious.