Couldn't make it to the Conference (Jan. 31 & Feb. 1 in NYC)? Then check out the Conference blog for real-time updates from Deb Eastman, Andy Sernovitz, and John Williams (read their bios). Want to review the posts by topic such as B2B, B2C, best practices, speaker, or blogger? Then check out the "Categories" to the right. (Note: click on photographs below for larger image.)
Blogger Biographies
Deborah Eastman
Managing Principal, Windward Solutions
Deborah Eastman, Managing Principal of Windward Solutions, provides advisory services to companies interested in putting Net Promoter into practice by defining their brand promise, measuring an organization’s ability to deliver on that promise, and building brand ambassadors internally and externally.
Previously, Deborah was EVP of Sales & Marketing for Biz360, an information services company providing market intelligence to marketing executives. Prior to that, she served as a Managing Director at BearingPoint (formerly KPMG) where she held a number of global leadership positions including marketing, global accounts, and strategic partnership development. In 2000, Consulting Magazine named Deborah one of the top consultants of the year for her efforts in building a partnership with Cisco Systems that generated a $1B investment.
Andy Sernovitz
CEO, Word of Mouth Marketing Association
Andy Sernovitz, a 15-year veteran of the interactive marketing business, is CEO of the Word of Mouth Marketing Association (WOMMA). He was a Visiting Scholar at the Wharton School of Business, where he taught Internet Entrepreneurship, and is author of Word of Mouth Marketing: How Smart Companies Get People Talking.
WOMMA is the 300-member official trade association for the word of mouth marketing industry, which is building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership.
John I. Williams, Jr.
Director, The NPS Loyalty Forum, Bain & Company, Inc.
An experienced loyalty executive and entrepreneur, John Williams is the Director of the NPS Loyalty Forum, an information exchange offered by Bain & Company for senior executives of loyalty-leading organizations. The NPS Loyalty Forum brings together companies committed to achieving outstanding results by earning superior levels of loyalty from customers, employees, and partners. The Forum's mission is to enhance the effectiveness of its members by presenting best practices across industries and national borders, and by creating a network in which members can share, learn, and enhance those practices.
Previously in his career, John was a senior executive at American Express, where he led the U.S. Platinum Card business and the Consumer Travel Network. More recently, John has been a successful entrepreneur/CEO of a number of travel-related companies.
