Ralph has been writing about great service since his first best seller book in 1986. He started with an old Chinese proverb…that says that someone who doesn’t smile should not open a store. This one really woke up the crowd…he challenged the crowd about France’s reputation as a country that is not particularly service focused. Wow, this guy knows how to spin a funny story. He made our own experience better for the day (now that’s customer experience!) with his humor and his passion for customer service.
