Conference Bloggers

  • Dr. Laura Brooks, Vice President, Business Consulting and Methodology, Satmetrix
  • Alison Davidge, Senior Account Manager, Satmetrix
  • Deb Eastman, CMO, Satmetrix
  • Mel Jugdev, Senior Account Manager, Satmetrix
  • Tom Kehler, Vice President, General Manager Community, Satmetrix
  • Kip Knight, Vice President of Marketing, eBay
  • Crispin Manners, Director of Service Innovation, Kaizo
  • Lenna Mariana, Principal Business Consultant, Satmetrix
  • Dr. Paul Marsden, Director, Clickadvisor.com
  • Richard Moss, Executive Vice President - European Brand Programmes, Weber Shandwick
  • Alan Woollam, Director, Xperience Associates

Mel Jugdev

Competitive and Cross-Cultural Benchmarking - Melanie Jugdev

So, you have measured Net Promoter. It's taken time to launch globally, and now the results are out.  What are some of the first questions you get from the CEO and regional teams? Do any of these sound familiar… “Is this a good score”, “what about the competitors” and “what are the results for the other regions”?

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Posted at 09:41 AM in Mel Jugdev, Programme Design, Satmetrix | | Comments (0)