Net Promoter Conference Europe 2008

Driving Customer Led Growth through SMART Executive Sponsorship - Kip Knight

I really enjoyed hearing Jana Eggers, the CEO for Spreadshirt, share her thoughts and “lessons learned” about NPS. A lot of what she shared can be applied directly to other businesses considering NPS as a key part of how they listen and respond to their customers.

One of the first things I learned during Jana’s presentation was about Spreadshirt, the company she’s managing as CEO. Spreadshirt is an internet enabled company that’s a worldwide leader for creative, personalized apparel. It was started by a grad student in 2002 in Germany and has since grown to over 250 employees. 

The Logical Choice: Generating Buy-In with Real-Word Data - Kip Knight

Glenn Rogers, Director, Customer Experience, at Logitech presented a compelling business case based on his experience at Logitech on how NPS data can be used to prioritize and guide new product development as well as help transform a product focused culture into a consumer oriented one.

As background, Logitech is one of the leading providers of computer accessories (such as keyboards, mice, webcams, etc) in addition to a growing array of other popular consumer electronic products (such as Harmony, a no-brainer remote control that works with a wide variety of DVD players, TV’s, etc).