Word of mouth is all about the money, the rest is just conversation (pun intended). That’s the key takeout of this roundtable on Net Promoter and word of mouth – tell me how much a recommendation is worth, and then I’ll think about doing something about it.
Conference Bloggers
- Dr. Laura Brooks, Vice President, Business Consulting and Methodology, Satmetrix
- Alison Davidge, Senior Account Manager, Satmetrix
- Deb Eastman, CMO, Satmetrix
- Mel Jugdev, Senior Account Manager, Satmetrix
- Tom Kehler, Vice President, General Manager Community, Satmetrix
- Kip Knight, Vice President of Marketing, eBay
- Crispin Manners, Director of Service Innovation, Kaizo
- Lenna Mariana, Principal Business Consultant, Satmetrix
- Dr. Paul Marsden, Director, Clickadvisor.com
- Richard Moss, Executive Vice President - European Brand Programmes, Weber Shandwick
- Alan Woollam, Director, Xperience Associates
Dr. Paul Marsden
Categories
- Alan Woollam
- Alison Davidge
- Allianz Insurance
- Aon UK
- B2B
- B2C
- B2E
- Brand Genetics
- Crispin Manners
- Deb Eastman
- Dr. Laura Brooks
- Dr. Paul Marsden
- eBay
- Fred Reichheld
- Holcim
- HSBC Global Resourcing
- Kaizo
- Kip Knight
- LEGO Company
- Lenna Mariana
- Logitech
- Mel Jugdev
- Orange France
- Programme Design
- Richard Owen
- Satmetrix
- Spreadshirt
- Symantec
- Tom Kehler
- Travel Counsellors
- Virgin Media
- Xperience Associates
